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Local Artists Bring Colorful Art to Blue Back Square in West Hartford, CT

Brand new art initiative aimed to highlight local talent

Blue Back Square plans to add more art to the property by incorporating local artists and design into areas of the outdoor lifestyle center to help bring color, creativity and art to life. The project is a collaboration between the property and RiseUP for Arts, a Connecticut based nonprofit aimed at creating public art that is inclusive and accessible to anyone throughout Connecticut.

In an effort to showcase a variety of local talent and style throughout the outdoor center, RiseUP has tapped local artists to create murals, paint window storefronts and to create ‘Instagrammable’ moments at the property, which will serve as beautiful, colorful public art for all to enjoy throughout the season. A mural on the property facing Raymond Road was just completed this month with Jillian Goeler which consists of a ‘Welcome to Blue Back Square’ messaging which is eye-catching, fun and inspiring to all who walk by to admire it. This month, the property plans to add some rotating murals on windows and also a fun, social media opportunity or ‘Instagrammable’ moment, designed to capture guests in the moment - having fun at the property, engaging in the artwork and tagging friends to do the same.

“We are thrilled to be partnering with RiseUP on this new art initiative,” said Robyn Rifkin, Property Manager at Blue Back Square. “With the summer months upon us and more visitors strolling through our property, we felt it was a great time to show off all the talents of our local art community in a fun, family-friendly way”.

Executive Director of RiseUP for Arts, Matt Conway, shares the sentiment about the positive impact of this project. He stated, “Blue Back Square is giving local artists paid opportunities to shine! With the theme of the murals being “instgrammable” they will be shared widely giving the artists and local businesses great exposure as well. Site specific public art is critical in developing a sense of place in any community gathering area.”

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